Stronger connectivity, cultural depth, and diversified demand patterns open up fresh opportunities for travel advisors.
Latin America is showing strong momentum in international tourism, with six key destinations Mexico, Costa Rica, Argentina, Brazil, Peru, and Ecuador accounting for 86% of the region’s 76.4 million international arrivals in 2024. New insights released by global travel intelligence firm Mabrian at LATA Expo 2025 outline five trends shaping the region’s growth and highlight clear opportunities for the travel trade.
According to Mabrian, improved air connectivity is playing a critical role in driving tourism recovery. Mexico, Brazil, and Argentina are expanding both domestic and international routes, while Costa Rica remains heavily focused on inbound traffic making it a compelling option for long-haul travellers. Peru and Ecuador are strategically targeting more stable markets with refined international air access.
Tourist satisfaction and safety perceptions remain high, especially in Costa Rica, Ecuador and Peru, although Mabrian notes that product authenticity and cultural depth are key areas for enhancement—creating room for curated and immersive experiences. Importantly, the region benefits from multiple seasonal peaks, allowing travel advisors to drive bookings beyond the traditional high season. Destinations like Mexico and Ecuador see strong demand in both mid-year and November–December periods, aligning well with Australasian and North American holiday calendars.
Cultural experiences continue to be major travel motivators, particularly in Argentina and Brazil, while Costa Rica leads in nature-based tourism. Segment-specific behaviours are also emerging. Couples dominate arrivals in Costa Rica and Ecuador, families are more common in Mexico and Brazil, and solo travellers particularly wellness and self-discovery seekers are a key audience in Peru and Ecuador.
