APT Luxury Travel, as Australia’s largest family-owned tour and cruise company has introduced a rebrand.
This move brings a contemporary new look to a brand synonymous with luxury travel for nearly a century. At the heart of the rebrand is a sleek, bespoke luxury monogram, replacing APT’s previous logo. The new design pays homage to the company’s rich heritage, established in 1927, while symbolising its refined sense of exclusivity and modern appeal. Accompanying the fresh visual identity is a new tagline, “Everything to a T,” which encapsulates APT’s promise to deliver tailored experiences with attention to detail.
Jason Shugg, Chief Marketing Officer at APT Travel Group, highlighted the rebrand as both a tribute to the company’s history and a step forward.
The rebrand also includes an enhanced digital presence, ensuring that APT continues it’s journey in the luxury travel market while appealing to a new generation of discerning travellers.
