Club Med has confirmed an expanded leadership role for Michelle Davies, who will now oversee operations across New ESAP (East & South Asia and Pacific) Markets, in addition to her current responsibilities as General Manager for the Pacific region.
The appointment follows a strategic restructure of Club Med’s Asia-Pacific business, which has seen the consolidation of three regional business units into two: Greater China and the newly formed ESAP unit. The move is designed to streamline operations and accelerate growth across key markets including Thailand, India, Indonesia, Vietnam, the Philippines, Brunei, Myanmar, and Cambodia.
With the Pacific market (Australia and New Zealand) delivering strong results highlighted by a 32% year-on-year sales increase in 2024, Davies is tasked with leveraging this momentum to support expansion into emerging ESAP markets. Her remit will include brand development, strategic partnerships, customer acquisition, and planning for new resort openings.
The broader ESAP region has seen increased capacity and investment in recent years, including upgrades at Club Med Phuket, enhancements planned at Club Med Bintan, and the upcoming debut of Club Med Borneo in Malaysia. The integration of these markets under Davies’ leadership is expected to support a unified growth strategy across the region.
Davies officially assumed the expanded role on 1 May 2025 and will work closely with Bruno Courbet, Director for Thailand, Indonesia, India, and New Markets, and the team based in Bangkok. Together, they will focus on driving brand awareness, strengthening distribution, and capitalising on new development opportunities.
